This London-based women-led startup aims to bridge the financial literacy gap – UKTN
In an analysis of financial media stories by Starling, 73% of stories targeting men talked about investing, while 90% of stories targeting women focused on spending less. This indicates that there is a gender-based monetary gap in which women earn and own less than men.
Closes the financial literacy gap
A financial education platform for women and non-binary people, Your Juno based in London, has launched its application on the Apple App Store. Built by sisters Alexia and Margot de Broglie alongside a team of millennial and Gen Z women, this startup aims to close the gender gap in financial literacy.
Your Juno is on a mission to bridge the financial literacy gap by enabling users to learn about any financial topic in minutes through its app. Courses cover a range of topics, including buying property, saving for retirement, and investing. The video courses are led by money experts representing women and non-binary people who exist in its 8,000 strong online community, including Black Girl Finance author – Selina Flavius and author of This Girl Talks Money – Ellie Austin.
Alexia de Broglie, co-founder of Your Juno, said: “Wealth is so much more than owning a nice house and being able to fly away on a nice vacation. For the majority of women, wealth equals freedom. Freedom to pursue an education, leave a toxic relationship, or start a business. We want to give women and non-binary people the financial knowledge and confidence to build their wealth – and ultimately, be assured that they have the freedom to lead empowered lives.
Margot de Broglie, co-founder of Your Juno, said: “Money is complicated, and no one teaches us – understanding what an ISA is, how stamp duty works or how to invest in an ETF, all of this can be daunting.. And then it’s exacerbated by the types of financial items that women are served compared to men.The impact is that women and non-binary people are statistically less confident and knowledgeable about the money than men.