The most attractive traits in a partner? Humor, intelligence, financial security

  • Couples don’t feel comfortable talking about pay or debt until five months into a relationship, new survey finds

  • The average couple now waits nine months before saying “I love you!”

NEW YORK – Looking to impress your date this Valentine’s Day? Show them how your savings account is growing. A new survey reveals that financial security is one of the most attractive traits to have in a partner.

A new study polled 2,000 American couples to find out what the new normal is and found that financial security (42%) is one of the three most attractive traits to have, after a sense of humor (44%). %) and intelligence (44%). %).

Eight in 10 respondents also agree that it is becoming more socially acceptable for women to earn more than their male partners. A further 77% agree that relationships no longer need to have “breadwinners”. Two in three respondents say they are comfortable discussing finances with their partner, but they would feel uncomfortable if the roles were reversed and their partner brought up topics related to their finances.

Driven by OnePoll from life happens, a non-profit that educates consumers about the importance of life insurance, for their annual Insure Your Love campaign, the survey found that it takes couples five months to feel comfortable talk about their salary and their overall financial situation. Americans admit they start talking about money before they even say “I love you,” which takes an average of nine months!

When it gets serious, the money discussions resume

Respondents’ top discussions when they’ve been seriously dating for a year include debt (31%), salaries (31%) and joint bank accounts (29%). Americans may be looking to get serious fast, as 70% say they have discussed or plan to discuss getting married with their partner within a year of starting a relationship.

The results also show that the most taboo topics to discuss with a partner are prenups (31%), joint bank accounts (21%) and each other’s debt (18%). Meanwhile, the “right time” to talk about joint bank accounts (29%) and debt (31%) is after about a year of serious dating.

In fact, 73% of respondents are even willing to help their partner pay off their debts. For topics like wills and life insurance, half of respondents think the right time to discuss them is before the wedding (50% and 51% respectively), with just over a quarter (27% and 26%) saying they would wait until after marriage. .

“Everyone gives and receives love in different ways, but one universal way to prove your love to your partner is to secure their future financially,” says Faisa Stafford, president and CEO of Life Happens, in a statement. “In fact, 59% of people would feel more secure in their relationship if they talked about getting life insurance. There’s no better time than the present to have those important financial conversations in your relationship and show them you care about them today and all of their tomorrows.

Saving is the new sexy

For the love of moneyThe survey also looked at new ways people show love in line with their self-identified love languages ​​and found that words of affirmation are the top love language for respondents to show their love (34 %) and receiving love (40%) . Men are also more likely to receive love with words of affirmation than women (46% vs. 36%).

In fact, those who prefer to show their love with words of affirmation are the most likely to show their love to their partner by purchasing a life insurance policy (41%). In contrast, those whose love language includes acts of service are the most likely to show their love by repaying the mutual debt they have with their partner (55%).

Two in five respondents (39%) think saving money is the best way to show their partner their love, and 67% agree there’s nothing sexier than saving money. money.

“This Valentine’s Day, I encourage Americans to show their love beyond words,” Stafford continued. “One way to do this is to take control of your finances. In fact, more than 35% of survey respondents said buying a life insurance policy or making end-of-life plans is a way to show love.

Sarah J. Greer