Simplicity Continues Growth Trajectory with Acquisition of Financial Security Associates and Welcomes Paige Blair as a Partner

SUMMIT, NJ, May 2, 2022 /PRNewswire/ — The Simplicity Group (“Simplicity”), one of the nation’s leading financial products distribution companies, today announced the acquisition of Financial Security Associates (“FSA”), a Raleigh, North Carolinafirm specializing in life insurance, annuities and disability benefits. Founded in 1993 by an industry veteran Dwight Carter, FSA has grown from a small regional organization to a national enterprise. FSA is 34e financial products distribution company to join Simplicity.

FSA will continue to serve its clients under the direction of Paige Blairwhile switching to the Simplicity brand.

“We got to know Paige and the FSA team as dedicated professionals with a commitment to customer service,” said Bruce Donaldson, President and CEO of Simplicity. “Paige, as the founder of FSA Dwight Carter, provides personalized service in support of independent agents and agency partners, and FSA is well aligned with Simplicity’s business. We are thrilled to welcome Paige to the Simplicity partnership.”

Simplicity’s new partner, Paige Blairadded: “My father founded this company in 1993 and I joined him five years later. We are proud of the strong and efficient organization we have built and are confident that our partnership with Simplicity will give us access extensive marketing resources that better position us to successfully support our agents and agencies and their respective clients for years to come.”

“Since the start of my insurance career in 1969, I have been fiercely committed to independence and entrepreneurship and believed that clients were best served by independent insurance agents,” said Dwight Carter. “The reason I’m so happy with FSA’s transition to Simplicity is because I know Simplicity is committed to providing institutional support for independent distribution. I’m excited for Paige and the next chapter for FSA.”

About Financial Security Associates
Financial Security Associates, founded in 1993, is committed to supporting independent agents across the United States in their pursuit of life insurance, annuity, long-term care and disability income.

From national marketing organizations and general agencies to personal producers and P&C agents, FSA caters to the needs of all independent agents and offers producer programs designed to deliver superior compensation with the industry’s leading carriers.

About Simplicity Group
The Simplicity Group is one of the largest and fastest growing financial product distribution companies in the country, with 34 distribution companies that have joined its partnership (including Financial Security Associates). Each of Simplicity’s operational businesses is led by its local management team and benefits from access to Simplicity Group resources. Through partnerships with leading distribution organizations and technology companies, Simplicity seeks to deliver compelling business solutions that will attract the best leaders, talent, advisors, agents and future partners in the industry.

Simplicity supports independent financial advisors and agents across the country with investment, annuity and life insurance solutions with a focus on client education, consumer value and partnership. For more information on Simplicity, please visit: and follow the Company on LinkedIn.


Denielle Webb

Simplicity Group

Such. : 347-204-7181 / E: [email protected]

Alex Timeus

Simplicity Group

Such. : 201-987-7176 / E: [email protected]

SOURCE Simplicity Group

Sarah J. Greer