Prudential Partners with Google Cloud for Healthcare and Financial Security in Asia and Africa

Global Insurance Group Prudential plc (Prudential) and Google Cloud on Tuesday announced a strategic partnership to improve the health and financial inclusion of communities across Asia and Africa.

The two parties said in a statement that as part of the alliance, Prudential will leverage Google Cloud’s data analytics capabilities, secure and sustainable infrastructure, and broader Google ecosystem, to accelerate its transformation. digital and improve user engagement of its health and wealth platform, Pulse.

For Google Cloud, this partnership offers the opportunity to collaborate with a leading insurer to make protection, health and savings solutions simpler and more accessible in Asia and Africa.

Pulse is part of Prudential’s multi-channel strategy to make healthcare more accessible and increase financial inclusion.

The app gives users access to services such as health risk assessment and online medical consultation to help them better manage their health needs, as well as digital wealth tools to simplify financial decisions1. Pulse is available in 17 markets and 11 languages.

“In all of our markets, people are living longer, but not necessarily healthier and healthier. By harnessing technology, we want to empower people to live well for longer by making it easier for them to take care of their health and plan for their financial future,” said Solmaz Altin, Managing Director, Strategic Business Group, Prudential.

“Through this strategic partnership, we will leverage new technology solutions to make the Pulse platform more intelligent and engaging with the goal of reaching more people in Asia and Africa, especially those who cannot easily access health and financial information and services,” he added.

This announcement deepens the existing relationship between Prudential and Google which began in 2019.

Prudential uses Google Maps in the Pulse app, and other projects with Google Health, Document AI and Fitbit are being explored to improve efficiency, functionality and user engagement.

Prudential expects to leverage Google’s suite of data analytics, artificial intelligence (AI) and machine learning tools such as Kubeflow, Looker, BigQuery and Vertex AI, to improve customer interactions and provide more personalized and accurate healthcare information and training to users of the Pulse app. .

Longer term, Prudential will seek to adopt Google AI as part of a broader digital strategy to simplify access to insurance, increase efficiency and increase agent productivity.

For example, through technologies such as advanced analytics and artificial intelligence (AI), Prudential aims to use data to help its agents better understand their customers’ needs.

It also seeks to improve the customer experience by digitizing the entire claims process, making submission, assessment and approval more transparent and efficient.

“At Google Cloud, our goal is to help our enterprise customers use technology to deliver exceptional experiences for their customers,” said Thomas Kurian, CEO of Google Cloud.

“Prudential is an important partner of ours and a leading insurer protecting lives for nearly 175 years around the world. Our work together will make it easier for people to maintain their health and protect their long-term finances with accessible digital tools,” he added.

Prudential has more than 530,000 agents in its 23 markets in Asia and Africa and more than 170 bancassurance partners with access to approximately 27,600 bank branches, serving more than 19 million customers.

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