Financial literacy discussions grew 185% on Twitter in 2021: Twitter Trends India report: Best Media Info
There was a 185% increase in financial literacy discussions on Twitter in 2021, compared to a year ago, according to the 2022 Twitter Trends India report.
The report also reveals plenty of other insights for brands and marketers that can help them understand what consumers are thinking and talking about.
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The microblogging platform said it analyzed billions of tweets over a two-year period to find three compelling trends that will boost culture and reveal underlying power shifts, shaping the direction consumers will take.
The 2022 Twitter Trends India report, based on analysis of billions of Tweets from January 2020 to December 2021, found the three biggest movements emerging at the top of the conversation: Finance Goes Social, Fan-build Worlds and Entrepreneurship Hits Peak Culture .
Here is an overview of the three main trends revealed by the report:
1. Finance goes social: Money matters were once well-kept secrets of the few, but now everyone wants in on the action. As people discuss and dig deeper into finance, related conversations have increased by 62%. Communities of experts and everyday people join forces to share knowledge, sparking a 185% increase in discussions about financial literacy. Conversations about money have evolved and concepts such as decentralized finance (hello, crypto!) and digital assets have entered pop culture with NFT + Bollywood, Bollycoin and Beyond Life becoming topics to watch.
2. Fan-Built Worlds: Fans no longer just follow, they now decide. As fan clubs take over the conversation to create worlds they want to be a part of, discussions around fandom have increased by 47%. People are embracing passions like #CricketTwitter (+55%), building complex worlds like #DCFanDome (+35%) and engaging in various entertainment conversations like Kollywood (+14) as they converge on Twitter to find their tribe.
3. Entrepreneurship reaches its cultural peak: India is now the third largest unicorn ecosystem in the world and enthusiasts are taking to Twitter to talk about all things start-up. #StartUpTwitter is growing, and there has been a 22% increase in discussions around entrepreneurship. The founders create personal brands, while popular references like #SharkTankIndiaMemes and #PeakBengaluru add humor and fun to the conversation. What is inspiring is to see a 40% increase in the number of women joining the conversation, with discussions around women’s entrepreneurship increasing by 269%, a clear indicator of the closing of the gender gap. gender in the labor force.
Preetha Athrey, Director – Global Business Marketing, Twitter APAC, said, “Twitter users are influential, responsive and drive results like nowhere else, and Tweets tell us where the culture is heading or what could be next. big ah! movements shaped by public conversation. Twitter, as a driver of both real-world trends and change, has evolved as a service that not only gives people a space to connect, but also a window into culture. Twitter’s Trends Report captures the themes and interests shaping consumer behavior in the Indian market and outlines key trends that brands can lean into to be part of the conversations that are happening now and will continue to grow.
To learn more about these trends, readers can download the Twitter Trends Report 2022 – India, by clicking on here.