Financial analysis of Vivint Smart Home (NYSE: VVNT) and LogicMark (NASDAQ: LGMK)

Both Vivint Smart Home (NYSE: VVNT – Get Rating) and LogicMark (NASDAQ: LGMK – Get Rating) are small cap retail/wholesale companies, but which business is superior? We’ll compare the two companies based on their dividend strength, analyst recommendations, institutional ownership, risk, profitability, earnings, and valuation.

Benefits and evaluation

This table compares revenue, earnings per share, and valuation of Vivint Smart Home and LogicMark.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Vivint smart home $1.48 billion 0.57 -$305.55 million ($1.29) -3.09
LogicMark $10.02 million 1.05 -$11.71 million N / A N / A

LogicMark has lower revenue, but higher revenue than Vivint Smart Home.


This table compares the net margins, return on equity, and return on assets of Vivint Smart Home and LogicMark.

Net margins Return on equity return on assets
Vivint smart home -16.18% N / A -8.70%
LogicMark -78.46% -35.08% -28.50%

Volatility and risk

Vivint Smart Home has a beta of 0.84, indicating its stock price is 16% less volatile than the S&P 500. Comparatively, LogicMark has a beta of 1.86, indicating its stock price is 86% more volatile than the S&P 500.

Insider and Institutional Ownership

9.9% of LogicMark shares are held by institutional investors. 8.6% of Vivint Smart Home shares are held by company insiders. By comparison, 2.8% of LogicMark’s stock is held by company insiders. Strong institutional ownership indicates that large fund managers, endowments, and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of the current ratings and recommendations for Vivint Smart Home and LogicMark, as reported by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Vivint smart home 0 2 2 0 2.50
LogicMark 0 0 0 0 N / A

Vivint Smart Home currently has a consensus target price of $12.00, suggesting a potential upside of 200.75%. Considering the possible higher upside of Vivint Smart Home, stock research analysts clearly believe that Vivint Smart Home is more favorable than LogicMark.


Vivint Smart Home beats LogicMark on 7 out of 11 factors compared between the two stocks.

About Vivint Smart Home (Get an assessment)

Vivint Smart Home, Inc., together with its subsidiaries, is engaged in the sale, installation, maintenance and monitoring of smart home and security systems primarily in the United States and Canada. The Company’s smart home platform includes cloud-enabled smart home operating systems; AI-driven smart home automation and assistance software; software-enabled smart home devices; and technology services to educate, manage and support the smart home. It also offers other devices including control panel, door and window sensors, security cameras and smoke detectors, door locks, motion detectors, glass break detectors, key fobs, emergency pendants, carbon monoxide detectors, fire, flood and burglary sensors. The company’s solutions allow subscribers to interact with their connected home with voice or a mobile device, including the front door, viewing live and recorded video inside and outside homes ; and controlling thermostats, locks, lights and garage doors, as well as managing the movements of families, friends and visitors. As of March 31, 2021, its smart home platform had approximately 1.9 million subscribers and managed approximately 26 million home devices. It markets its products through direct-to-home and in-house sales channels. Vivint Smart Home, Inc. was founded in 1999 and is headquartered in Provo, Utah.

About LogicMark (Get an assessment)

LogicMark, Inc. offers personal emergency response systems (PERS), health communication devices, and Internet of Things (IoT) technology that is creating a connected care platform in the United States. The Company, through its subsidiary, LogicMark LLC, manufactures and distributes unattended and monitored personal emergency response systems sold through durable medical healthcare equipment and resellers/distributors of security guards, and the US Department of Veterans Affairs. The company was formerly known as Nxt-ID, Inc. and changed its name to LogicMark, Inc. in March 2022. LogicMark, Inc. was founded in 2006 and is based in Louisville, Kentucky.

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Sarah J. Greer