Financial Analysis: Citrix Systems (NASDAQ: CTXS) vs MarketWise (NASDAQ: MKTW)

Citrix Systems (NASDAQ:CTXS – Get Rating) and MarketWise (NASDAQ:MKTW – Get Rating) are both IT and technology companies, but which is the best investment? We’ll compare the two companies based on their dividend strength, institutional ownership, valuation, analyst recommendations, risk, profitability and earnings.


This table compares net margins, return on equity, and return on assets for Citrix Systems and MarketWise.

Net margins Return on equity return on assets
Citrix systems 8.50% 81.68% 5.74%
MarketWise -53.09% N / A -76.33%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Citrix Systems and MarketWise, as provided by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Citrix systems 4 3 1 0 1.63
MarketWise 0 3 4 0 2.57

Citrix Systems currently has a consensus price target of $94.83, suggesting a potential decline of 3.96%. MarketWise has a consensus price target of $8.64, suggesting a potential upside of 212.02%. Given MarketWise’s stronger consensus rating and higher possible upside, analysts clearly think MarketWise is more favorable than Citrix Systems.

Institutional and insider ownership

90.3% of Citrix Systems shares are held by institutional investors. Comparatively, 65.8% of MarketWise shares are held by institutional investors. 0.6% of Citrix Systems stock is held by insiders. Strong institutional ownership indicates that large money managers, endowments, and hedge funds believe a stock will outperform the market over the long term.

Volatility and risk

Citrix Systems has a beta of 0.04, which means its stock price is 96% less volatile than the S&P 500. Comparatively, MarketWise has a beta of 0.9, which means its stock price is 10% less volatile than the S&P 500.

Benefits and evaluation

This table compares gross revenue, earnings per share, and valuation of Citrix Systems and MarketWise.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Citrix systems $3.22 billion 3.88 $307.50 million $2.19 45.09
MarketWise $549.18 million 1.61 -$1.01 billion N / A N / A

Citrix Systems has higher revenue and profit than MarketWise.


Citrix Systems beats MarketWise on 8 out of 12 factors compared between the two stocks.

About Citrix Systems (Get an evaluation)

Citrix Systems, Inc., an enterprise software company, provides workspaces, application delivery and security, and professional services worldwide. The company offers workspace services, including Citrix Workspace; Citrix Virtual Apps and Desktops; Collaborative work management; Citrix Content Collaboration, a cloud-based file sharing, digital transaction, and storage solution that delivers enterprise-class data services across a variety of corporate and personal mobile devices; Citrix Analytics for Security which assesses Citrix Virtual Apps and Desktops and Citrix Workspace user behavior and applies actions to protect sensitive corporate information; Citrix Analytics for Performance, which uses machine learning to quantify user experience; Citrix Secure Workspace Access which provides an end-to-end solution to implement Zero Trust principles; and Citrix Secure Internet Access, which provides a solution that protects direct Internet access for branch and remote employees using unauthorized applications. It also provides Citrix ADC which offers solutions of application delivery controller, on-premises, cloud and SaaS deployment options. Additionally, the company provides customer service, hardware maintenance, consulting, as well as product training and certification services. The company serves healthcare, financial services, technology, manufacturing, consumers and government agencies. It markets and licenses its products through resellers, distributors, system integrators, independent software vendors, original equipment manufacturers and service providers. The company was formerly known as Citrus Systems, Inc. and changed its name to Citrix Systems, Inc. in March 2009. Citrix Systems, Inc. was incorporated in 1989 and is headquartered in Fort Lauderdale, Florida .

About MarketWise (Get an evaluation)

MarketWise, Inc. operates a multi-brand subscription business platform that provides financial research, software, education and tools to investors in the United States and internationally. The company offers a portfolio of independent investment research, as well as various software and analytical tools on a subscription basis. He provides his research on various platforms, including desktops and laptops, as well as mobile devices, such as tablets and mobile phones. The company serves approximately 972,000 paid subscribers and approximately 13.7 million free subscribers. MarketWise, Inc. was founded in 1999 and is headquartered in Baltimore, Maryland.

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Sarah J. Greer